However, for resale to be profitable, clothing must be durable and timeless. This combination forces designers to think differently even before a garment is produced. Cos says his design team creates garments with longevity in mind, focusing on sustainable fabrics and material innovations, with the goal of using 100% “recycled or other sustainably sourced materials” by 2030. However, it is not known which Cos measures will use to measure these criteria, nor what they mean for shelf life. The company also did not disclose details of their designs. H&M`s decision will draw attention to buying used cars, says Rachel Kibbe, director of circularity at Retrievr, a clothing and electronics collection service. The Cos initiative comes at a time when consumer interest in resale items is skyrocketing. Last year, GlobalData predicted that the resale market would grow from $24 billion in 2018 to $51 billion by 2023. But, she says, at this point, resale should be the minimum a brand does to reduce impact. Critics also say the model can only work if Cos makes sustainable products, and it`s part of a broader shift in its business model. Being part of the H&M portfolio, a fast-moving fashion company that invests in the development of sustainable technologies but has been criticized for its size and practices such as burning unsold clothes in 2018, also calls into question the effectiveness of the effort. H&M may be struggling, but its high-end sister brand Cos is booming, according to the company.
COS, a London-based fashion brand of the H&M Group, to which H&M belongs, announced on 1. June a smooth opening for their first store in Chicago. The store is located on the same block as luxury brands like Prada, Hermès and Giorgio Armani, a few blocks north of Water Tower Place and H&M`s flagship store. Larger platforms like Poshmark can represent more work for consumers because they need to know exactly what they`re looking for or be open to discovery. Harwell said. while a brand-powered platform “more reflects how people tend to buy.” Its exterior, according to a company statement, is intended to be “a tribute to the city`s minimalist architectural history with glass and steel profiles.” COS launched in the US in 2014 with stores in Beverly Hills, Los Angeles and New York. They expanded to Boston and Houston in 2015. At this time, the company has no plans to open any more stores in the near future, but instead focuses on the Oak Street location, which is the newest and largest U.S.
location to date, Atul Pathak`s director of global communications, COS, said in an emailed statement. To see what Cos is and why it`s a plus for H&M, we went to a location in downtown Manhattan. Here`s what we found: Weekday is another part of the H&M Group (the company that owns COS), so it`s no surprise that there`s a common thread that connects many of these Swedish brands. However, Weekday caters to a younger and more grateful audience for streetwear. That said, among the airy dresses, flat sandals, and loose pants, you`ll also find urban staples like hoodies, patterned t-shirts, and cycling shorts. We often buy the brand for jeans – their organic cotton denim is more eco-friendly, but also notoriously good when it comes to buying jeans on the street. However, the company remained small. It has an online and physical store presence only in Sweden. “If you don`t run season after season, if you know what you`re planning, you`ll be able to give longer orders to a few suppliers, and you`ll be able to process them better,” says Ayesha Barenblat, founder of the women`s group Remake. If you`re looking for high-quality wardrobe staples, COS`s sister brand, Arket, will make your fashion dreams come true. He makes the best t-shirts, tank tops, jeans, pants, jackets. Basically, every pillar of a modern wardrobe can be found here.
Persson isn`t canceling Monki`s expansion into the U.S., but the company is taking a more cautious approach. “It`s another way [parent company H&M] to avoid talking about overproduction,” says sustainability consultant and lawyer Aja Barber. “There`s value, but let`s face it, they`re just trying to tap into the resale market.” There are seven & Other Stories stores in the United States: in New York, Washington, DC and in three cities in California. Our love is eternal, of course. With an aesthetic of blouse dresses, sensible shoes, and neutral shades, it`s no surprise that a few other brands of a similar nature appear. We reached out to the minimalist experts we follow on Instagram (like Marisa Martins and Brittany Bathgate) to dive into a world of labels that complement your COS pieces and give you the chance to try something completely new. Fix: Cos` resale program is called Resell, not Resell. (4.
September 2020) Keep scrolling to see the brands like COS that we rate the most. Designed in an enveloping silhouette so you can create the perfect fit. “We often find that our ideal location is somewhere between high-end shopping streets and more commercial locations,” Pathak said. “We really felt that the Gold Coast neighborhood met these requirements perfectly, and the location gave us the opportunity to create a whole new retail space.” “We want to offer a style inspired by architecture, graphics, design and art, and play with volume and proportions more than traditional fashion trends,” Pathak said. “We`ve always hoped to create pieces with a slightly longer lifespan, and we think that will appeal to Chicagoans.” This chain is more expensive than H&M and has a more sophisticated aesthetic. The clothes are designed in Paris, Stockholm and Los Angeles, with another woman in mind. The Resell platform allows customers to buy and sell used Cos clothing. Barber would be more convinced if Cos cut production and was part of a broader effort by H&M, which she sees as a key architect of industry-wide waste and overproduction. Along with other fast fashion retailers such as Zara, the company has experienced a boom as a global manufacturer of large-scale, low-cost apparel designed to offer the latest styles. Monki is one of the boldest and most colourful brands in H&M`s portfolio. The company has 127 stores in Europe, the Middle East and Asia and plans to expand to other European countries in 2019. The Swedish brand says the “community-curated online selection,” which will roll out globally this month, will allow peers to sell old favorites and buy new pieces from the brand`s archive.
The seller sets the price – and provides the product information and manages the shipping costs – and Cos takes a 10% commission “to cover the operating costs of the resale”. Cos is one of the first major brands to resell its own products. According to her, resale is a good first step for H&M to move away from traditional models to produce ever-increasing quantities of clothing and reduce environmental impact. But H&M should expand its efforts across all of its brands to make a more meaningful impact. Cos stands for Collection of Style and is known for its high-quality, thoughtful and timeless designs that, according to its website, are meant to “last beyond the season.” While the philosophy in terms of relatively affordable fashion design is similar to H&M`s, the brand has previously stated that “pricing starts where H&M ends.” It mainly sells upholstered furniture and home accessories.